Writers Block

I guess is just one of those copywriting secrets! How do you cope with writers block?

ReadCopy has a benefit there in that there are two of us, so creatively we can tend to bounce ideas off each other fairly well, but sometimes that mist falls, and we can both be struck with writers block.

I have run workshops about ‘Creatively ‘ in a previous life, so we can both use some tried and tested techniques to help get us firing on both cylinders again!

One easy techniques that has a high success rate is to leave the copywriting work along for a few hours, sometimes when you’re not thinking about a concept or wording ideas just float into your head and BANG! you’re off again.

When leaving it alone doesn’t work, we can often work in a slightly different location!

Working outside, whilst not only good for getting that fresh air into your lungs, and oxygen to your brain, simply takes you out of your normal working zone and new ideas can be formed.
Working anywhere different or ‘strange’ just gets those creative juices flowing again.

We also try ‘Word Association’ exercises, or backward thinking (trying to think about the complete opposite of what you want to do or achieve) can also bring new and completely fresh ideas to our work.