Would you!
Would you let them layout the store for you? Decide on what stock to buy? How to manage the business and promote it?
No, we didn’t think so, but you’ll be surprised how many people do!
These inexperienced staff might not be in charge of a physical ‘bricks and mortar’ chain of stores, but we know sizeable online stores that have these people controlling them!
They manage stock, decide how to spend marketing budget, create and write marketing material! We can see, and luckily the owners can see that getting inexperienced staff to run and manage a business isn't always the best idea!
If you own an online store, take a look at who is managing it for you, or at least check the governance in place to ensure that they are managing it as you would want them to.
Ensure you know the key success KPI’s of your business and report on them at least weekly.