What are keywords/phrases and how do you use them!
You will then type in a some words relevant to you completing your search. These words are your keywords!
For instance, if you need somewhere nice to eat in Leeds and simply type in "Restaurant". Ok several million results are too many to go through, plus this will show you results for all over the world!
You might search on "Restaurant Leeds city centre", or a more accurate "Cantonese restaurant Leeds city centre". Your search results are now more manageable!
Focus!
As a business trying to attract web traffic, you need to focus on these more accurate keywords (phrases) and these are the ones likely to be used by potential diners who want to find you!
From a business perspective it is vitally important that you focus on these terms that are actually used; very few website visitors will type your business name into a search engine, they are more likely to type what services you offer and where you are!
Don't ignore your name just include it in the copy once, so for example "A Taste of Cantonese: The finest Cantonese restaurant in Leeds", "Cantonese dining at its best in cosmopolitan Leeds", "Join us in Leeds for exquisite Cantonese dining." Etc
Accurate keyword phrases
A word of warning - never guess the phrases your customers will use to search for your products or services.
Always check that any phrases you come up with are actually being used by real and potential customers searching the web. The very first step is to generate a list of potential keyword phrases.
For instance, for ReadCopy might decide that our keyphrases include: copywriters in Yorkshire copywriting services, uk copywriter, web copywriter, website copywriter uk copywriting, business copywriting, copywriting agency, seo copywriter, yorkshire copywriter, marketing copywriter, web copywriting, online copywriter, advertising copywriter etc etc
We would then ensure that a number of these best keywords were included in the copy on our pages to help bring traffic from the major search engines.
If you need help determining what your keywords/phrases should be and how to put them into your pages then contact us (www.readcopy.com) for your copywriting needs.