Tone of Voice

How should you talk to prospects and customers in your copy?
Probably without realising it (or maybe you planned it that way!), your business already has a tone of voice!

ReadCopy has!
Ours is direct, straight forward and a little bit cheeky!

It’s the way you currently write for your sales and marketing material; is it formal? Clear and concise? Awkward? Funny?

No matter how it is, it’s portraying your business personality.
What’s more, it’s true that people only buy from people, and potential customers pick up on your personality (tone of voice) very quickly and determine almost instantly whether they want to buy from you or not!

So as you can see, tone of voice is like a nose, and picking the right one is really important!

We have helped businesses understand tone of voice, we have helped them pick the best one for their business, then provided tools and techniques to help them bring their own tone of voice (and personality) out into their writing.

If you want us to help you, then get in touch (hello@readcopy.com)