The Happy Copywriter

We don’t want to give you the illusion that copywriters are a gloomy lot; in fact most copywriters we know are very happy souls.
The important point is that copy written for either websites, newsletters, sales or marketing literature need to be upbeat and positive.  Writing in a negative viewpoint is a huge ‘turn-off’ for the reader and will mean that you promote yourself, your business, products or services poorly.

You might not mean to write in a negative fashion, but it could accidentally come out in your writing really easily.

Here’s a small series of examples:

Many people write “Don’t forget” in their copy; this is a negative term, its fair better to write “Remember”.
“Don’t delay” is negative.  “Buy now” is positive.
“You’ll get your money back if you’re not satisfied” is negative.  “Your satisfaction is guaranteed with our money back offer.” is positive.

We’re sure you can see from these small examples that positive writing is much better than negative writing.

So how do you write in a happy manner!

Training, knowledge and experience in copywriting helps, you could try to simply put yourself in a happy place before you start to write.
Write with a smile on your face and you are much more likely to write happier, positive copy; which in turn will help you engage with your readers more, helping you sell more!

Be happy, be a happy copywriter.