This is just a reminder from all the copywriters out there to remind you of one simple fact: copywriters copy CAN help you generate interest in what you have to sell and actually help the sales process; but often we don’t get involved with the entire sales and marketing process, so our words can only go so far!
What we ask is that you allow us to work with you to help you understand the context of the copy that is been created!
So if for example we create a sales letter for you, think about the response mechanism!
Will you want potential customers to contact you via phone or visit your website?
If it's via phone, who is going to answer the calls? Do they know how to sell, are you confident in their sales skills?
If it’s a website response then is the landing page written in such a way to help your conversion rates?
If we write the landing page for you, what is your sales funnel and checkout process like? We can help you with all this.
Even before you have sent out the sales letter or email, are you sending it to a list of good prospects, are you sending it at the best time for them?
Is your proposition the very best it can be?
Copywriting IS important in the sales process, but so are many other factors; please engage with us and share information with us as early as possible!
As well as great wordsmiths, ReadCopy have some 15 years of experience in sales and marketing – so you know you can trust us to help you make your campaign the very best that it can be.