Writing and golf!
I’m reminded of an incident a long time ago when I was a young marketing manager, and we had a client offer to pay for a deluxe golfing trip for us; when I got offered a place I had to explain that I had never swung a golf club and wouldn’t be any use to the party.
My director understood; I didn’t have the skills for the task at hand, so I would be wasting my time and the businesses!
The problem is that many business owners and marketers don’t have much experience in writing or haven’t been formally trained in writing or copywriting, so like my experience with golf – they don’t have the skills needed for the task; but it’s incredible that unlike playing a sport, we are all expected to be able to do it, even if it isn’t the best thing for the business!
Makes you think doesn’t it!