copywriting/blog/readcopy http://readcopy.posterous.com Words and stuff about copywriting! posterous.com Wed, 13 Apr 2011 13:06:00 -0700 Our fave website tip! http://readcopy.posterous.com/our-fave-website-tip http://readcopy.posterous.com/our-fave-website-tip

This is one of our fave tips ever for websites, it;s so simple I really don't know why everyone doesn't do it!

It's simple and it's just a two step process.

  1. Think about three things you want everyone to know about your business.
  2. Not go to your homepage and see if you can find these three things!

If you can't find them, neither can your visitors!!!

Great isn't it :-)

If you need help writing your website copy, just give us a shout and we'll help you (hello@readcopy.com)

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Fri, 04 Mar 2011 08:22:00 -0800 Tone of Voice http://readcopy.posterous.com/tone-of-voice http://readcopy.posterous.com/tone-of-voice How should you talk to prospects and customers in your copy?
Probably without realising it (or maybe you planned it that way!), your business already has a tone of voice!

ReadCopy has!
Ours is direct, straight forward and a little bit cheeky!

It’s the way you currently write for your sales and marketing material; is it formal? Clear and concise? Awkward? Funny?

No matter how it is, it’s portraying your business personality.
What’s more, it’s true that people only buy from people, and potential customers pick up on your personality (tone of voice) very quickly and determine almost instantly whether they want to buy from you or not!

So as you can see, tone of voice is like a nose, and picking the right one is really important!

We have helped businesses understand tone of voice, we have helped them pick the best one for their business, then provided tools and techniques to help them bring their own tone of voice (and personality) out into their writing.

If you want us to help you, then get in touch (hello@readcopy.com)

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Wed, 02 Mar 2011 07:42:00 -0800 Everyone is a comedian! http://readcopy.posterous.com/everyone-is-a-comedian http://readcopy.posterous.com/everyone-is-a-comedian

It’s official, everyone thinks that they are a comedian – or at least they believe that their businesses brand personality is comedic!

The research was carried out as part of our usual business processes that we have developed to try to get under the skin of our clients; this enabled us to provide the very best creative copy for them.

Read more here: http://www.readcopy.com/articles/everyone is a comedian.shtml

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