Return on Content (RoC)
This may be a new phrase to a lot of you, but it’s one that we take seriously when either talking to clients or undertaking assignments on the behalf of them.
RoC is simply a measure of the return that you expect from a simple piece of copywriting or a series of copy (articles, webpages etc).
It’s similar to RoI (return on Investment) that many of you will be familiar with.
On a very simple level, website owners and businesses need to think a little more about the quality of the copy that their prospects and/or customers see; every page of copy or letter that is sent out to prospects/customers needs to have a REALISTIC value attached to it.
Let’s take the example of a web landing page that is designed to get your visitors to start a sales process; it’s unfair and UNREALISTIC to suggest that the landing page should be responsible for the full amount of revenue expected from your sales process, but we can attached an assumption (say a conservative 1%); so let’s imagine that the online sales channel is work £5m pa to your business – 1% of £5m is a healthy £50,000.
Let us now say that you paid £250 for that fully SEO’ed landing page copy, that RoC is an amazing 19900%.
I think you’ll agree that that is a very worthwhile investment.
Let copywriters ReadCopy help you and your business.