People aren’t buying!|
It happens to the best of businesses; you’ve created a website, you didn’t ask a copywriter to help you but you managed to put the copy together on your pages yourself.
Let’s imagine you sell cars, you did everything you knew you needed to tell your website visitors:
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You have been in business for 8 years
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You have a large range of stock
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Open 7 days a week
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You’re the best
It looks OK, but what would your customers make of it?
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You have been in business for 8 years – so what!
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You have a large range of stock – so do all car lots!
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Open 7 days a week – so do most car lots!
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You’re the best – all car salesmen say this!
You haven’t answered any of the questions that your visitors want to know; more importantly, you haven’t answered the single most important question!
Why should they buy from you and not your competitors!
If you had engaged with a good copywriter from the start, they would have worked out this information when they started to work with you, then they could have crafted the best copy that will actually sell your services!
This is your Proposition; and it must be available for people to read on whatever literature you write, it will help people to decide that they should buy from you rather than someone else!