It's all about them!
We had a sales letter some though the letterbox yesterday and I just want to point out one major problem with the way that they wrote their letter, this one problem put us off buying from them instantly and will also put off your prospects if you send the same type of thing out!
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Always ensure that you talk about your prospect more than you talk about yourself or your business!
- I don’t care how long you have been established, where you’re based, who your directors are, it’s all about YOU! What about ME? Your prospect! Talk about what you can do for me!
- As a quick rule of thumb, always ensure that you use “You”, “Your” etc more than you use “Us”, “I” and “We”.
- This will help you write the message that your prospects want to read!
- If you find this difficult, then do what we do and start with the word “You” and hopefully inspiration will flow.
If you are really struggling writing those sales letters, then get in touch with us and we'll do the hard work for you!