It may be time to update your Website!
The encounter at the airport along with the Google Farmer/Panda update got us thinking how we can help all of you guys. We speak to so many business owners who breathe a sigh of relief when they have written their website and launched, but sites do get stale over time, we suggest that pages are checked and updated at least every 12 months, but what should you be checking!
Links:
Click on every single link on every single page. Are they all valid or do you have any broken ones? Do they all go where you want them to go or where they should go?
Forms:
If you have any forms on your pages, check them all. Are they easy to complete? When you fill in the details do you get to a nice “Thank you” page, what do you receive by email once you have filled in your details and pressed "Submit"?
Copy:
Read all your copy. Is all the information correct and up to date? Are new products and services added? Does it read well? Are your news items up to date?
Force yourself to refresh some of the copy, change at least a third of it every 12 months.
Remember to add new content (pages) regularly – what new pages / articles etc can you add today?
About Us:
If your “About Us” page up to date? Most visitors will look at it before buying (unless they know you) so ensure that it’s a page that will sell you well. Put access to testimonials and any awards on there.
If you would like someone to create new regular content or articles for your site, then get in touch with us (http://www.readcopy.com)