How to write for websites

I’m sure all the readers of this blog understand that writing for print is entirely different from writing for websites!

But we do sometimes get asked "what is content writing" and how does it differ to any other type of writing!

So for those of you that want to know, where is the answer:

  • You need to make content short – visitors want to quickly read what you want to say then move on
  • It needs to be scannable so that it can be read quicker (consider using bullets or bold text to help)
  • Be direct – don’t be fluffy with your marketing – tell (and sell) it as it is.

Use website content to:

  • Answer visitor’s questions or concerns about your company, products or services.
  • Use a common language rather than your business-speak or made up words.

Or get us to write for you: http://www.readcopy.com/seo%20copywriting.shtml