Hello from the USA!

It's incredibly sunny over here, we are about to set off into 29 degree heat!  A far cry from the 8-9 degree we were experiencing in the UK, anyway we just wanted to post this story.

We had a nice chat with guy from Florida when we were at Manchester airport; he was a little bit interested in us when he knew we wrote for a living (he’d never met copywriters before!), but he was happy that he had all his copy sorted and didn’t need anything new writing (not that we were touting for business – we had started our holiday!)

Anyway, as the discussion progressed, Al admitted that enquiries from his website had been steadily falling over the past 12 months or so; when we pushed him a little further he mentioned that his website had been relaunched 3-4 years ago, but that the copy had never been looked at since!

Well, that could be the problem; Google love nice, fresh, new content, and if the content starts to get stale then they will start to drop a site a little in their rankings, and as the rankings fall, so will the traffic they get to their website!  When the traffic falls, so too will enquiries and sales!

At least we gave Al some word to do when he gets back into the office, and just in case he reads this – Al, remember to email us if you need any help writing that stuff ;-) (hello@readcopy.com)