Great signage!
On my way home tonight I spotted a fantastic opportunity for a business.
A huge sign on the side of what looked to be a warehouse! It must have been 10 foot tall and 18 foot wide; massive red thing it was, with huge bold white text.
It was impressive.
The only problem was the words on it "UNITS FOR RENT". Great, wonderful in fact; it complies with one of the first rules in writing copy - tell your audience simply what you have to offer.
The only small problem is that they forgot the second rule; include a 'call to action'.
It's great knowing that units are available, but how do I enquire about them!
No email address to send a question to, no website with more information to help conversion, not even a telephone number to take my order!
Epic FAIL!