Googles Farmer/Panda

We have been asked by a few clients why the new Google algorithm has affected some websites in the US (it’s going to be rolled out soon to everywhere else).

Our answer is simple, Google Farmer/Panda update simply targets low quality websites, it ranks sites on the quality that they provide their visitors and if this is deemed to be low – then the site will appear lower in search engine rankings.

Google’s Matt Cutts (and others) have discussed what they have done and why on various websites, and it appears that they class a site as being low quality when:

  • The website does not have enough content to be useful to visitors (or shallow content)
  • The website has poorly written content (typos/grammatical errors etc)
  • The content of the website has been copied from other sites (usually content farms)
  • The content of the website is generally not useful.

With Google's latest update, having well-written, unique content on your site will help gain better rankings in future, something ReadCopy has been forecasting for sometime now!