Four rules of Copywriting
1. Understand what you need to say – OK, you might think that this goes without saying, but tons of ‘writers’ out there still have no idea what they should or want to write about.
Even when they have a topic that they know they should be writing about, they rarely really understand what they need to say.
Understand your topic completely, really get under the skin of what you need to say; EVERY business, product and service reduces a pain that exists within your market somewhere, to promote it successfully you need to completely understand what that pains means to them, understand completely how you can take that pain away from them.
As an example, we obviously offer a copywriting services! But providing great words is only part of the pain a business might have, they also want to be certain that a) we will have a good turnaround on their work, b) it will as they want it first time with little need for rewriting/editing and c) whatever we will write will work!
To this end we are able to show who and what we have done in the past, the clients we have worked with (and continue to) go some way to showing that we fast, reliable and write successful copy!
How do you prove your skills are removing the pain from your prospects?
2. Talk to people, not at them! – interact with your readers, don’t just have a one way interaction with them on the page.
Here’s an example: “How often do you brush your teeth in a day?”
Now whether you wanted to or not, almost all of you would have thought of the answer as you read that question; amazingly through the medium of copy, we are interacting with you and getting you to participate!
We may go one to ask other questions about oral hygiene to get you thinking, and pretty soon you’ll come to realise that brushing at least twice a day is good for you.
That’s a better way to develop your copy and gain acceptance than just stating “Brush at least twice a day.”
3. If you can’t write, hire someone who can – writing is a skill, writing compelling copy is a massive skill.
We can all write, but can we all write exciting, creative and compelling copy that will lead your readers to take the action you want them to take?
The short answer is ‘No’; if you don’t have the skills then hire a copywriters to do your writing for you; copywriting are cost-effective and allow you to get on with managing your business!
4. Find your tone and stick to it – personality is really important when you write, you need to ensure that your copy is written in a consistent manner throughout, if you change your styles several times you’ll confuse your audience and lose your message completely.
Follow these four simple rules to improve your writing.