Ever lied in your copy?

We have just been lied to!  I'm sure it wasn't intentional, but the flyer for this particular business (that shall remain nameless to protect it) advertised a particular offer that wasn't actually as advertised when we got there!

So have you ever lied in your sales and marketing literature?

NEVER do it!  Run your business by the strict rule that you’ll never lie to a prospect or customer and start with your sales and marketing literature.

A lie or an exaggeration stands out like a sore thumb; if you do have an amazing claim, then try to put some proof into your content; use a quote from a customer that backs you up, or link to an article that supports what you are saying.

Always ensure that you can find evidence for everything you write, if you are ever caught by those words “prove it”, then you’ll be able to.