Clean and fresh!

Google determination to provide better improved and more up to date (or “fresher”) search results is definitely as a result of increased competition from Bing, but also from real-time information networks like Twitter and Facebook.

This competition from social networks cannot be underestimated; Google needs to supply really fresh content to drive its search results to allow it to continue to dominate the search market, if it’s index was out of date, we would all quickly go elsewhere.

The onus is now on us website owners to ensure that we provide clean, new content that Google likes and ranks highly.

But rather than been a chore, this also helps us from a conversion standpoint in that this new content will ultimately help us to have better discussion with our prospects online and help us to convert better.

So our question to you is ... how fresh is your website content?