Cheap Copywriters!
It's nice to get some feedback from prospects/clients; but the feedback we got from one prospects this morning rang a bell, we have heard all this before!
They haven't got much money to spend on redeveloping their website, so they decided to buy cheap and went to a fairly well know 'copywriting' website that offers very cheap copywriting. We are all for cheap writing, but it really is a case of Buyer Beware!
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First of all he had to pay in advance - a common feature of these cheap copywriters!
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They accepted his brief without knowing much about the business - depending on the complexity of the work, we talk to you about your business, product/service and what your expectation are; no-one can write about your business without fully understanding what they expect to write about!
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When he finally started getting his copy back he found several problems with it:
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It arrived late - albeit by just 2 days, he had chased the copywriters but they never replied to him.
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It wasn't in particularly good English
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Punctuation was bad
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It was for his website and the copy didn't have any keywords in it that he had discussed with them.
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When he checked the copy in Google he found that it has virtually been copied from another site
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He tried to cancel the contract and get his money back - but as he put it, it was a cheap copywriter so it didn't mind if he lost that small bit of cash!
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We did sympathise with him, but as a business owner and buyer you guys need to be really carefully before you go to these cheap copywriters and follow some simple rules to protect yourself:
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NEVER pay the full amount in advance – some good copywriters may ask for 50% in advance, but this is still rare.
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ALWAYS get a sense that you can work with them from how they conduct themselves.
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LOOK at examples for their work,
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TRY not to buy cheap!
Remember! Good copywriters are rarely cheap!
ReadCopy are here and ready to write for you, we are cost effective copywriters and if we can will often suggest more cost effective ways of getting your copy written. Check us out before you buy cheap!