5 great ways to make your sales letter work better!
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Don’t lie
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Only use short paragraphs. The maximum paragraph length should be 5-7 lines of copy.
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Write your copy in the tone and rhythm of a personal one-on-one conversation.
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Underline or bold key phrases and put a few well-chosen words in ALL CAPS for those who will just skim read your letter.
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Use lists of features or benefits with bullets points
Thats how we do it, and we get great results for our clients :-)