5 great ways to make your sales letter work better!

  1. Don’t lie
  2. Only use short paragraphs. The maximum paragraph length should be 5-7 lines of copy.
  3. Write your copy in the tone and rhythm of a personal one-on-one conversation.
  4. Underline or bold key phrases and put a few well-chosen words in ALL CAPS for those who will just skim read your letter.
  5. Use lists of features or benefits with bullets points

Thats how we do it, and we get great results for our clients :-)